Challenge: In 2011 Baby Gourmet had recently launched in Walmart stores across Canada, scaling up nationally after a successful farmer’s market run in the Founders’ hometown of Calgary. The founders brought on Remark to help sell through the new national market in Canada.
Remark focused on letting the great tasting baby food speak for itself and focused on using ‘Word of Mom’ as the vehicle. We identified mom bloggers with hyper engaged audiences and offered them a chance to review the line of organic pouched baby food created by a sister team dissatisfied with the jar options at the supermarket. Remark also targeted national parenting magazine and morning shows the angle of ‘Farmer’s Market to Supermarket’ to help Baby Gourmet’s sales team show potential retailers a national market reach. As a result of a targeted media mix and Word of Mom strategy, in less than four years Baby Gourmet owns 25% market share in Canada.
Parent’s Canada Magazine
Canadian Family Magazine
Today’s Parent Magazine